FROM HERE TO THERE: CELEBRATING 56 YEARS OF CONNECTION
In honor of Royal Jordanian’s 56th anniversary, we launched a multi-channel campaign celebrating the airline's legacy of connecting people, cultures, and destinations worldwide. Centered around the tagline "From Here to There," the campaign captures the essence of travel as more than just movement – it’s about memories, experiences, and the joy of new horizons.
MY ROLE
As part of the creative team, I collaborated closely with the copywriter to craft impactful lines that captured the essence of Royal Jordanian’s legacy. Together, we developed the campaign’s messaging to evoke a sense of pride and nostalgia while celebrating the milestones the airline achieved over 56 years.
I also led the art direction, ensuring the visuals resonated with the celebratory theme. The goal was to emotionally connect audiences with the brand, highlighting the airline’s achievements and fostering a strong bond between Royal Jordanian and its customers.
CAMPAIGN HIGHLIGHTS
In honor of Royal Jordanian’s 56th anniversary, we launched a multi-channel campaign celebrating the airline's legacy of connecting people, cultures, and destinations worldwide. Centered around the tagline "From Here to There," the campaign captures the essence of travel as more than just movement – it’s about memories, experiences, and the joy of new horizons.
MY ROLE
As part of the creative team, I collaborated closely with the copywriter to craft impactful lines that captured the essence of Royal Jordanian’s legacy. Together, we developed the campaign’s messaging to evoke a sense of pride and nostalgia while celebrating the milestones the airline achieved over 56 years.
I also led the art direction, ensuring the visuals resonated with the celebratory theme. The goal was to emotionally connect audiences with the brand, highlighting the airline’s achievements and fostering a strong bond between Royal Jordanian and its customers.
CAMPAIGN HIGHLIGHTS
- Video Production: I directed the creation of a campaign video that introduced the theme and struck an emotional chord with viewers. The narrative showcased RJ’s milestones through vivid storytelling and visuals, connecting the airline’s past, present, and future.
- Billboards: The art direction for the billboards featured radiant smiles of carefully photographed models, symbolizing joy and pride. Each image integrated the tagline "From Here to There" with the models’ expressions, visually celebrating the airline’s accomplishments.
- Emotional Connection: Every element of the campaign was designed to deepen the emotional connection with the audience. By celebrating RJ’s achievements and the people who made them possible, we reinforced a sense of belonging and pride among travelers and the wider community.
SOCIAL MEDIA & VIDEO
The campaign kicked off with a heartwarming video shared on social platforms, inviting viewers to reflect on their own travels. The video follows passengers from different walks of life, capturing their unique experiences on the way to family reunions, new adventures, or simply a long-awaited vacation. As they journey from “here to there,” the video showcases the shared joy and discovery that Royal Jordanian has fostered for over five decades. Social media posts echoed this theme, featuring personal stories and iconic destinations connected by Royal Jordanian.
