MAQDOOS: CREATING A LOGICAL AND PLAYFUL BRAND IDENTITY FOR STORAGE SOLUTIONS

Maqdoos is a storage solutions company dedicated to helping individuals and businesses organize their spaces efficiently. The brand name, which translates to "Organizing in Layers," reflects the core philosophy of the company: maximizing space through strategic organization. The challenge was to create a brand identity that conveyed both the practicality of storage solutions and the playfulness of the process, drawing inspiration from the game of Tetris.

LOGO CONCEPT: TETRIS-INSPIRED DESIGN

The logo for Maqdoos was designed with the concept of "organizing in layers" at its core. Taking inspiration from the popular game Tetris, which challenges players to fit blocks into the most efficient configuration, the logo features geometric shapes stacked in a layered, organized pattern. The arrangement reflects how Maqdoos helps clients make the best use of their available space. The use of block-like shapes within the logo evokes the idea of strategy and precision, ensuring the brand communicates its focus on efficient organization.

COLOR PALETTE: INSPIRED BY TETRIS

The colors in the Maqdoos branding were carefully selected to mirror the vibrant hues found in Tetris. These bright, bold colors—such as blues, greens, oranges, and purples—bring a sense of energy, creativity, and fun to the brand. At the same time, these colors also reflect the idea of multiple elements coming together in a cohesive way, much like the colorful blocks in Tetris that fit together to create a well-organized whole. The vibrant color scheme helps to attract attention while keeping the brand lighthearted and playful, appealing to consumers who want to make the process of organizing their space both functional and enjoyable.


APPLICATION ACROSS TOUCHPOINTS

To promote Maqdoos' storage solutions, we launched a social media campaign that creatively leveraged the Tetris-inspired branding. The campaign aimed to engage users by showcasing the fun and practical side of organizing with Maqdoos products, while reinforcing the brand's playful yet efficient identity.