In today’s digital age, many individuals turn to Google to self-diagnose health concerns, often leading to unnecessary stress and anxiety. This reliance on online search engines can result in misdiagnoses and exacerbate mental well-being. The objective of our campaign was to shift this behavior by encouraging individuals to take a more responsible approach to their health—by undergoing laboratory testing rather than relying on potentially misleading online information.
MY ROLE
For this campaign, I worked closely with the copywriter to craft a double-meaning tagline that was both clever and relatable. Together, we developed the line, "Don’t Overanalyze It with Google, Analyze It in the Lab." This tagline tackled the common habit of self-diagnosing through internet searches while injecting a sense of humor into a serious message.
I led the art direction to complement the tagline, creating visuals that contrasted the overwhelming chaos of Googling symptoms with the calm reassurance of professional lab testing. The campaign struck a balance between wit and responsibility, making it engaging and memorable while reinforcing the importance of accurate diagnostics.
This cohesive approach successfully encouraged individuals to trust laboratory testing for peace of mind, turning a potentially stressful topic into an accessible and impactful call to action.
RESULTS
By reframing the common habit of self-diagnosing and presenting laboratory testing as the more reliable, responsible option, the campaign successfully drove awareness about the importance of professional health assessments. The "Don’t Overanalyze It with Google, Analyze It in the Lab." message resonated with individuals looking for clarity and reassurance, encouraging them to take control of their health with confidence.
MY ROLE
For this campaign, I worked closely with the copywriter to craft a double-meaning tagline that was both clever and relatable. Together, we developed the line, "Don’t Overanalyze It with Google, Analyze It in the Lab." This tagline tackled the common habit of self-diagnosing through internet searches while injecting a sense of humor into a serious message.
I led the art direction to complement the tagline, creating visuals that contrasted the overwhelming chaos of Googling symptoms with the calm reassurance of professional lab testing. The campaign struck a balance between wit and responsibility, making it engaging and memorable while reinforcing the importance of accurate diagnostics.
This cohesive approach successfully encouraged individuals to trust laboratory testing for peace of mind, turning a potentially stressful topic into an accessible and impactful call to action.
RESULTS
By reframing the common habit of self-diagnosing and presenting laboratory testing as the more reliable, responsible option, the campaign successfully drove awareness about the importance of professional health assessments. The "Don’t Overanalyze It with Google, Analyze It in the Lab." message resonated with individuals looking for clarity and reassurance, encouraging them to take control of their health with confidence.