Senior Art Director

The aim of the campaign is to raise awareness among people regarding their water consumption habits and encourage them to make mindful choices to conserve water. The campaign draws on the insight that Jordanian people are known for their generosity, whether it's in their hospitality or social etiquette. However, when it comes to water, being generous is not the right approach as it leads to wastage. Therefore, the campaign's tagline emphasizes that when it comes to water, people should refrain from being generous.

Canada, Vancouver.