Paradox Hotel
Paradox Hotel sought a comprehensive overhaul of its brand guidelines to elevate its visual identity while retaining its existing logo. The goal was to infuse a sense of luxury and modernity into the brand, while creating a functional and user-friendly guideline that ensures clarity and consistency across all applications.
LOGO AND DESIGN ENHANCEMENTS
We retained the original logo but uplifted the overall look and feel to align with the hotel’s upscale positioning. The design updates focused on integrating simplicity and sophistication, reflecting the elegance of Paradox Hotel. This included refining the supporting elements such as typography, color palettes, and visual assets.
DETAILED GUIDELINESTo ensure seamless adoption, we developed a highly detailed brand guideline. This resource was crafted with the end users in mind—whether they were internal teams or external agencies. It includes:
RESULTS
This overhaul not only reinforced Paradox Hotel’s position as a leader in luxury hospitality but also ensured brand consistency across all channels. The functional and detailed guidelines have become a reliable tool for anyone working with the brand, guaranteeing that the hotel’s upscale identity is maintained in every interaction.
Through this thoughtful and strategic reimagining, Paradox Hotel’s visual identity now seamlessly blends elegance with functionality, setting a new standard in luxury branding.
Paradox Hotel sought a comprehensive overhaul of its brand guidelines to elevate its visual identity while retaining its existing logo. The goal was to infuse a sense of luxury and modernity into the brand, while creating a functional and user-friendly guideline that ensures clarity and consistency across all applications.
LOGO AND DESIGN ENHANCEMENTS
We retained the original logo but uplifted the overall look and feel to align with the hotel’s upscale positioning. The design updates focused on integrating simplicity and sophistication, reflecting the elegance of Paradox Hotel. This included refining the supporting elements such as typography, color palettes, and visual assets.
- Typography: We selected a clean and modern font that exudes luxury while ensuring readability and usability in both digital and print formats.
- Color Palette: A refined palette of muted, elegant tones was chosen to convey sophistication while maintaining flexibility for various branding applications.
- Photography Direction: The photo direction emphasized high-quality imagery that captures the essence of Paradox Hotel—inviting, luxurious, and modern.
DETAILED GUIDELINESTo ensure seamless adoption, we developed a highly detailed brand guideline. This resource was crafted with the end users in mind—whether they were internal teams or external agencies. It includes:
- Comprehensive instructions on logo usage and spacing.
- Precise specifications for typography, color codes, and layout structures.
- Guidelines for imagery, including mood, tone, and editing standards.
- Templates for various touchpoints like social media, stationery, and marketing materials.
RESULTS
This overhaul not only reinforced Paradox Hotel’s position as a leader in luxury hospitality but also ensured brand consistency across all channels. The functional and detailed guidelines have become a reliable tool for anyone working with the brand, guaranteeing that the hotel’s upscale identity is maintained in every interaction.
Through this thoughtful and strategic reimagining, Paradox Hotel’s visual identity now seamlessly blends elegance with functionality, setting a new standard in luxury branding.
