BACKGROUND
Royal Tours, an exclusive service by Royal Jordanian Airlines, was established to offer travelers unparalleled flexibility and convenience when planning their journeys. Whether it’s a bustling city escape, a serene beach retreat, or an adventurous mountain trek, Royal Tours promises a seamless travel experience tailored to its customers’ needs.
The brand needed an identity that communicated its promise of global accessibility and luxurious service, while staying connected to Royal Jordanian’s esteemed legacy.
MY ROLE
As the designer and art director, I crafted the entire visual identity for Royal Tours, ensuring that it embodied the brand’s mission of “any destination, any time.”
Royal Tours, an exclusive service by Royal Jordanian Airlines, was established to offer travelers unparalleled flexibility and convenience when planning their journeys. Whether it’s a bustling city escape, a serene beach retreat, or an adventurous mountain trek, Royal Tours promises a seamless travel experience tailored to its customers’ needs.
The brand needed an identity that communicated its promise of global accessibility and luxurious service, while staying connected to Royal Jordanian’s esteemed legacy.
MY ROLE
As the designer and art director, I crafted the entire visual identity for Royal Tours, ensuring that it embodied the brand’s mission of “any destination, any time.”
- Logo Design:
I designed a logo that encapsulates the spirit of global travel within a circular form, symbolizing the seamless connectivity Royal Tours provides. The design incorporated elements representing the versatility of travel—whether it’s urban exploration, tranquil beaches, or cultural adventures—while maintaining simplicity and elegance. - Incorporation of RJ Colors:
To ensure a strong connection to Royal Jordanian Airlines, I infused the logo with RJ’s iconic colors: black, red, and white. These colors exude sophistication and align the sub-brand with the trust and heritage of its parent company. - Comprehensive Branding System:
The branding system featured a clean, modern design that highlighted flexibility and elegance. Each visual touchpoint emphasized that Royal Tours is the ideal partner for any journey, offering stress-free travel and unparalleled service.
