To connect with a new generation, we partnered with Good Chick to create a brand that resonates with young adults, aged 23-35.
I designed a playful color palette and custom patterns that speak directly to this audience, reflecting the brand's vibrant personality. The copywriter and I developed humorous, relatable messaging to draw in and engage our target audience.
I designed a playful color palette and custom patterns that speak directly to this audience, reflecting the brand's vibrant personality. The copywriter and I developed humorous, relatable messaging to draw in and engage our target audience.
BRANDING WITH ATTITUDE
Good Chick needed a fresh identity that would appeal to a young, dynamic crowd. Through bold colors and playful patterns, we crafted a visual identity that feels modern and approachable. Our copy was crafted to be witty and fun, appealing to the audience's sense of humor and helping to make Good Chick feel like a brand they can relate to and trust.
PACKAGING
Packaging strategy followed the same lively brand direction.I created visually appealing designs that not only stand out but also connect with consumers on a personal level, reinforcing the brand’s young, fun identity.
