TRAVEL WHILE YOU STILL CAN: ROYAL JORDANIAN’S VIRAL CAMPAIGN WITH A BOLD MESSAGE





Ahead of the 2016 U.S. presidential election, our team worked with Royal Jordanian Airlines to launch a social media campaign that quickly became an international sensation. With Donald Trump’s proposed travel ban on Muslim-majority countries dominating headlines, we crafted a striking message: “Just in case he wins… Travel to the US while you’re still allowed to!”

A SINGLE POST WITH GLOBAL REACH

This simple yet provocative post went live 24 hours before the election and immediately struck a chord with audiences worldwide. The message was more than a ticket promotion; it was a bold statement on inclusivity and freedom, resonating deeply with those affected by the political climate. The post went viral, driving engagement, ticket sales, and a wave of global support that showcased Royal Jordanian’s commitment to speaking up on behalf of its customers.

AMPLIFYING A BRAND WITH A PURPOSE

The campaign proved that Royal Jordanian was more than just an airline—it was a brand that could address social issues with empathy and humor. Through a single post, we helped position Royal Jordanian as a company unafraid to make a statement, aligning with passengers who valued brands with a voice.

AWARDS WON:
  • Dubai Lynx 2016
    • Grand Prix – PR
    • Gold – PR + Promo & Activation
    • Silver – PR + Direct
  • Cannes Lions 2016
    • Bronze

This campaign highlighted the power of social media to drive awareness and brand loyalty. It was a reminder that brands can and should use their platforms to reflect and support the values of their audience, proving that a single, well-timed message can make a global impact.


Associate Creative Director: Hadi aladeen  
Art Director: Maha Nsairat