Senior Art Director
Zain, a leading global telecommunications company, posted on social media posts about road safety and how accidents can happen in a flip of secound. To bring attention to this important issue, we created a carousel social media post that simulates the sudden changes that can occur in the split second before an accident happens.

As you flip through the post, the scene changes abruptly to highlight the dangers of seemingly innocuous actions like texting on your mobile phone. The imagery of the post shows how something as simple as taking your eyes off the road for a second to send a message can have disastrous consequences.

Overall, the post was an effective way to remind people of the importance of staying alert while driving and avoiding distractions that can cause accidents in a matter of seconds.

Canada, Vancouver.